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What is Pay Per Click Advertising?

There are many names given to various processes and businesses that do not make sense, but out of all of them pay per click advertising has got to be the strangest-at least, for the non-internet savvy. To those familiar with the inner workings of the world wide web pay per click advertising makes perfect sense.

Consider this. Operating a webpage on the internet costs money, particularly if you happen to be a big, powerful search engine. You are going to have to pay the fees to hold on to your domain and pay for the staff to keep it up and running (after all, you are a big, powerful search engine, not some small soap opera review; your people are going to need to be on hand night and day and give you their undivided attention in order to assure that you are ahead of the game and operating as you should be).

This is not free, yet no one offers to send you money just for being the greatest search engine ever (ungrateful peons).

The question is, how are you going to get the money for operating expenses? Being a search engine you are occupied round the clock delivering searcher to their desired destinations. What's a search engine to do?

Then it occurs to you. Every day hundreds upon thousands of people come to see you. They see everything that is printed upon your pages. What if you offered to let advertisers take advantage of that fact and use you to advertise their products? They gain much needed exposure and you can charge them as much as you like for the service because they are not going to get this opportunity anyplace else.

The only problem is that many more people are going to see you while they go about their daily internet surfing than are going to read a newspaper or watch a television commercial.

Charging them the same way as the newspaper or television station does doesn't feel right. What if you can charge for each time someone wants to see what the advertiser has to offer, for each time they 'click' on their ad.

Here is a thought. The more visitors to his web site the greater the advertisers bottom line will end up being.

You can capitalize on this. You decide to charge the business owner for every time that a web surfer chooses to click on their advertisement to be taken to their website, whether the buyer in question chooses to make a purchase or not. You keep this charge small, a matter of a nickel or a dime per occurrence so that the advertisers do not complain.

Because they can gain back the fees you charge with the growth they have, there isn't a problem, but you realize that web surfers are often fickle and they sometimes click on the ads for no real reason.

You decide to help these internet marketers by allowing them to decide when they feel that they have paid enough for your services; they can say that after their advertisement has received so many hits they want you to stop running it in order to decrease the potential expenses. That way if one surfer decides to be obnoxious and simply continues clicking on their ad you are not draining their advertising budget dry.

That is what is now known as pay-per-click (or ppc) advertising.

Article Source: http://www.inpop.net

Having over a decade of experience in google adwords management , Kirt Christensen, will share his expertise in PPC management, by giving you tips he found that are effective (and some that aren't). www.managemypayperclick.com">www.managemypayperclick.com

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